This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called cookies, text files which are stored on the user’s computer and which allow an analysis of the use of the website by you. The information generated by the cookie about the users’ use of this website is generally transferred to one of Google’s server in the USA and is stored there. On this website the anonymizing of the IP has been activated, so that – beforehand – the user’s IP-address will be shortened by Google either in an Member State of the European Union or in another Member State of the European Economic Area. Only in exceptional cases the full IP-address will be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate the user’s use of the website in order to put together a report about the website activities for the website operators and to produce linked services with the website use and the Internet use. Google will associate in no circumstances your IP address transmitted by your browser with the other data which are stored by Google. You can prevent the installation of cookies by a suitable setting of your browsers software; however, please note that if you do this you may possibly not be able to use the full functionality of this website. In addition, users can prevent the collection of personal information generated by the cookie and referring to their use of the website (incl. their IP-address) as well as the processing of such data by Google, by downloading and installing the browser plug-in available under the following link. The current link is:http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection by Google Analytics by clicking on this link
. An opt-out cookie will be set which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
On our website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company belonging to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA.
To this end, we use the “ – enhanced data protection mode – ” option provided by YouTube.
When you display a page that has an embedded video, a connection will be made to the YouTube server and the content will appear on the website via a communication to your browser.
According to the information provided by YouTube, in “ – enhanced data protection mode -”, data is only transferred to the YouTube server, in particular which of our websites you have visited, if you watch the video. If you are logged onto YouTube at the same time, this information will be matched to your YouTube member account. You can prevent this from happening by logging out of your member account before visiting our website.
Further information about data protection by YouTube is provided by Google under the following link:
https://www.google.de/intl/de/policies/privacy/Use of Google-Adwords
For purposes of promotion, our website also employs the Google ad tool “Google-Adwords”. As part of this, our website employs the analysis service “Conversion-Tracking” from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. If you access our site by way of a Google ad, a cookie is placed on your computer. Cookies are small text files that your internet browser downloads and stores to your computer. These so-called “conversion cookies” cease to be active after 30 days and are not used to identify you personally. If you visit certain pages of our website while the cookie is still active, we and Google know that you, as user, have clicked on ads placed on Google and were redirected to our site. Google uses the information obtained through “conversion cookies” to compile statistics for our website. These statistics tell us the total number of users who have clicked on our ad as well as which pages of our site were then accessed by each user. However, neither we nor other advertisers who use “Google-Adwords” receive any kind of information that can be used to personally identify users. You can prevent the installation of “conversion cookies” by making the appropriate change to your browser settings, for example by setting your browser so that the automatic placement of cookies is deactivated or by blocking cookies from the domain “googleadservices.com“.
Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.
Facebook processes the data in accordance with Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook ads in Facebook’s data usage policy. Specific information and details about Facebook pixels and how they work can be found in the Help section of Facebook.EU-US Privacy Shield
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.Basis
The use of Facebook Pixel and the storage of “conversion cookies” is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising.Order data processing contract
For the processing of the data for which Facebook acts as an order data processor, we have concluded an order data processing agreement with Facebook in which we oblige Facebook to protect the data of our customers and not to pass it on to third parties.Objection